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    Click Here to Select This Franchise Opportunity

    Liquid Capital Required: $150,000

    Dogtopia Franchise Opportunity


    • Founded in 2002 (franchising since 2005), Dogtopia is one of the leading dog daycare franchises and one of the early pioneers of the industry
    • After 14 years of organic growth, Dogtopia was purchased in June 2015 by Thomas Franchise Solutions
    • Currently #2 dog daycare franchise (in size) with 44 stores open (4 company-owned stores)
    • Aggressive growth plans: 500 stores by 2021, 40+ already sold in 2016 (goal is 100 in 2016)
    • New experienced Leadership Team
    • Strong validation from deeply engaged and successful franchisees
    • Headquartered in Phoenix, AZ


    Business Features


    • Daycare is the primary service: 65% of the revenue
    • Boarding 20%, Grooming/Spa 10%, Training/Retail 5%
    • Operates in 3,000-10,000 square foot, high-traffic suburban areas
    • Seeking opportunities in smaller footprint urban, nontraditional locations
    • Currently expanding services to include 6 new
    • New exciting retail design and concept store recently opened in Michigan in May, 2016
    • Unlike other competitors, our investment is at $500K (and realistic at $350K)
    • Recession-resistent in a stable $62 billion industry with huge demand – 40% of US household have at least one dog


    Why Dogtopia


    • The only pet services company that is going to disrupt the existing models and the old daycare mentality
    • 14 years of consistent growth, now on a massive growth initiative
    • Prime territories still available
    • Hip re-branding and market positioning (developed in concert with leading marketing specialists and agencies) – not stale
    • Poised to capture the market quickly with new initiatives and prime real estate focus
    • Our franchisees are highly engaged with strong validation
    • Fun to run. We make money playing with dogs!
    • Much easier to manage than a restaurant or other service business
    • Validated and Successful Business Model
    • Nationally Recognized Brand
    • The Right Fit for Your Community (Store design & services tailored to local community)
    • Well Proven Systems (Industry Leading Operations & Protocols)
    • Focus on Safety & Transparency (Commitment and culture based on the health and well being of our furry family members that surpass any other brand)


    4 Target Franchisee Candidate Profiles


    • Owner-Operator: with some previous business experience, hands-on management semi & operator
    • Corporate Refugee/Displaced Executive: Diversifying or “ex” Corporate America professionals/executives, 1st time entrepreneur
    • Diversifying entrepreneur looking for next growth vehicle. Empire Builders absentee/semi absentee, investor type (Area Developer)
    • Diversifying multi-brand, multi-unit franchisee, looking for next big thing


    Desired Background of Ideal Candidates


    • Some management/business experience/background: helpful, but not required
    • Skills include: sales, management of personnel, training, marketing, and customer service
    • Doesn’t have to love dogs – must LIKE dogs!
    • Passionate about business opportunity and industry growth/demand


    Competitive Advantages & Points of Difference


    • Leadership Team: Experienced and Successful
    • Hip branding that speaks to Pet Parents
    • Professional, sophisticated store designs
    • 14 years of consistent growth
    • 10% comp sales growth in 2015
    • 18% comp sales growth YTD in 2016
    • No lawsuits
    • Proven, profitable business model
    • Prime territories still open
    • Flexible market model (store size)
    • High traffic, high visibility real estate focus
    • Training & Support


    Franchise Support


    • 30 days Initial Training Program at Dogtopia University in Phoenix Support Office (2 weeks classroom, 2 weeks in training store(s)
    • 10 days of opening support (5 days before, 5 days after opening)
    • Marketing & PR support
    • Real Estate services: turn-key site and construction
    • Ongoing field visits
    • Weekly coaching
    • Monthly sales webinars, seminars, calls


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