Dogtopia Franchise Opportunity

• Founded in 2002 (franchising since 2005), Dogtopia is one of the leading dog daycare franchises and one of the early pioneers of the industry
• After 14 years of organic growth, Dogtopia was purchased in June 2015 by Thomas Franchise Solutions
• Currently #2 dog daycare franchise (in size) with 44 stores open (4 company-owned stores)
• Aggressive growth plans: 500 stores by 2021, 40+ already sold in 2016 (goal is 100 in 2016)
• New experienced Leadership Team
• Strong validation from deeply engaged and successful franchisees
• Headquartered in Phoenix, AZ

Business Features

• Daycare is the primary service: 65% of the revenue
• Boarding 20%, Grooming/Spa 10%, Training/Retail 5%
• Operates in 3,000-10,000 square foot, high-traffic suburban areas
• Seeking opportunities in smaller footprint urban, nontraditional locations
• Currently expanding services to include 6 new
• New exciting retail design and concept store recently opened in Michigan in May, 2016
• Unlike other competitors, our investment is at $500K (and realistic at $350K)
• Recession-resistent in a stable $62 billion industry with huge demand – 40% of US household have at least one dog

Why Dogtopia

• The only pet services company that is going to disrupt the existing models and the old daycare mentality
• 14 years of consistent growth, now on a massive growth initiative
• Prime territories still available
• Hip re-branding and market positioning (developed in concert with leading marketing specialists and agencies) – not stale
• Poised to capture the market quickly with new initiatives and prime real estate focus
• Our franchisees are highly engaged with strong validation
• Fun to run. We make money playing with dogs!
• Much easier to manage than a restaurant or other service business
• Validated and Successful Business Model
• Nationally Recognized Brand
• The Right Fit for Your Community (Store design & services tailored to local community)
• Well Proven Systems (Industry Leading Operations & Protocols)
• Focus on Safety & Transparency (Commitment and culture based on the health and well being of our furry family members that surpass any other brand)

4 Target Franchisee Candidate Profiles

• Owner-Operator: with some previous business experience, hands-on management semi & operator
• Corporate Refugee/Displaced Executive: Diversifying or “ex” Corporate America professionals/executives, 1st time entrepreneur
• Diversifying entrepreneur looking for next growth vehicle. Empire Builders absentee/semi absentee, investor type (Area Developer)
• Diversifying multi-brand, multi-unit franchisee, looking for next big thing

Desired Background of Ideal Candidates

• Some management/business experience/background: helpful, but not required
• Skills include: sales, management of personnel, training, marketing, and customer service
• Doesn’t have to love dogs – must LIKE dogs!
• Passionate about business opportunity and industry growth/demand

Competitive Advantages & Points of Difference

• Leadership Team: Experienced and Successful
• Hip branding that speaks to Pet Parents
• Professional, sophisticated store designs
• 14 years of consistent growth
• 10% comp sales growth in 2015
• 18% comp sales growth YTD in 2016
• No lawsuits
• Proven, profitable business model
• Prime territories still open
• Flexible market model (store size)
• High traffic, high visibility real estate focus
• Training & Support

Franchise Support

• 30 days Initial Training Program at Dogtopia University in Phoenix Support Office (2 weeks classroom, 2 weeks in training store(s)
• 10 days of opening support (5 days before, 5 days after opening)
• Marketing & PR support
• Real Estate services: turn-key site and construction
• Ongoing field visits
• Weekly coaching
• Monthly sales webinars, seminars, calls