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The New Fantastic Sams Image Is Changing the Haircut Industry
Sam Ross revolutionized the hair salon. Now, Fantastic Sams is doing it again.
In 1974, Sam Ross transformed the haircut industry when he brought the no-appointment, no-wait experience of a barbershop to the full-service hair salon. In shopping malls, strip centers and neighborhoods across the country, Sam’s idea took hold as millions of visitors flocked to Fantastic Sams for haircuts.
Now, after 40 years and almost 1,110 locations, Fantastic Sams is revolutionizing the haircut again with our New Image Salon, which delivers customers a high-end salon experience for a value price.
The New Image Salon design incorporates ultra-modern fixtures and lighting in a cool white, red and gray palette that showcases our Color Bar, a sleek station that lets each and every customer know we’re about far more than just a haircut. Fantastic Sams franchise owners who’ve rolled out the new concept have reported record-setting salon revenues and droves of new customers. The New Image Salon is even capturing the coveted 18- to 34-year-old millennial generation, which will continue to propel our brand’s unprecedented momentum in the $75 billion hair care industry.
Why Fantastic Sams Is a Great Investment
Our business is almost bulletproof, and the business world has noticed.
Among our awards:
- No. 65, Entrepreneur magazine – Franchise 500, 2016. We’ve been on this prestigious ranking of the best franchise opportunities for several consecutive years.
- No. 170, Franchise Times – Top 200, 2016. In addition, Fantastic Sams was included in the publication’s Top Personal Care franchise systems.
- USA Today – 50 Top Franchises for Veterans, 2013. We offer a 25% discount on franchise fees for veterans who open multiple salons.
- Franchise Gator – Top 100 Franchise List. Fantastic Sams consistently ranks among the top franchise opportunities.
Hair salons are big business, especially salons that offer color services in addition to haircuts. Demand for color services has been growing at more than 8% a year. Fantastic Sams operates in the middle of the target of a high growth but still mature $75-billion-a-year salon industry.
Since Fantastic Sams began, the United States has experienced six recessions. Many of our franchisees are 20- and 30-year veterans whose Fantastic Sams thrived through all of them. During tough economic times, women who would normally visit high-end salons look for something more affordable, which is the heart of our sweet spot. So when some salons’ business might drop off, many of our franchisees experience an influx of new customers.
Regardless of the economy, people always need haircuts. Older women want to look younger. Younger women want to look more sophisticated. Everyone wants to look good. Multibillion-dollar industries don’t just go away. With the introduction of our New Image Salon, we’re bringing style and beauty back to the value salon space.
Since joining Dessange International in 2012, we have entered a period of unprecedented growth, and we expect to double or triple our number of locations in the next five to 10 years. Now is a great time to own a Fantastic Sams Hair Salon franchise.